Another example is Fortnite’s decision to introduce its own coding language for Fortnite Creative (called Verse). Manticore Games followed up on these tactics with the introduction of blockchain wallet compatibility in order to attract web3 developers who might be looking to create more use cases around their NFTs. Manticore Games uses the Lua programming language (the same as Roblox), hoping to attract developers as they age out of Roblox. Whereas if creation requires technical skills - like on Roblox - developers will be far less likely to leave as it requires learning a whole new skill set. Ease of creation is a strategic decision that platforms have to make: if the creation is easy, then anyone can get started, but creators can easily switch to a different platform. For this reason, the competition to attract players who are actually interested in creating content is fierce. For example, of Roblox’s over four billion accounts (see UserID), only 9.5 million accounts have created experiences. Unlike photo and video UGC platforms like Instagram and TikTok, only a fraction of the players on UGC game platforms actually create content. As I studied these platforms several themes emerged - a UGC Games Playbook that can be summarized as follows: All of this excitement is why I decided to do a series of deep dives into the top UGC game platforms including Roblox, Fortnite Creative, Rec Room, and Core. And creators reaped the benefits of large cap gaming companies like Electronic Arts continuing to invest in the UGC trend, such as creators making a reported $160M over a trailing 12-month period from Overwolf’s mod-platform alone. Fortnite Creative mode set the foundations to become the future of Fortnite. Roblox shed 72% of its market capitalization despite demonstrating continued user growth. Check Out The Episode #1: The 2022 UGC Games PlaybookĢ022 was a rollercoaster year for UGC games.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |